Survature Starter Guide

Getting Started with Survature

Survature is a powerful survey platform that captures and analyzes user behavior
to determine what matters most to your customers.
New and experienced Survature users may have questions about how to get the most
out of our survey platform.
This 5–step Starter Guide is for you.

1
Read the manual
Don’t jump into the survey builder just yet!
The Survature platform and its AnswerCloud question–type is a high performance research tool. We recommend getting familiar with the basics of how to make best use of it.
Start here, with How to Get the Most out of the AnswerCloud.
You will also want to familiarize yourself with the FAQ’s, especially these:




2
Determine your objectives
You should define the key decision or decisions you need to make and focus the survey towards delivering results that inform those decisions.
Once you’ve defined your objectives, you should determine the data your survey needs to capture in order to make your decisions.
You will also want to familiarize yourself with these:




3
Build and Send your Survey
Survature makes it easy to create a survey on your own. Before you send it to your customers, test it out with friends and colleagues. Their feedback can help insure that your questions and response criteria make sense.




4
Review Results and Analyze Data
Survature’s result dash board displays survey data in real–time as your customer’s take the survey. This is where all the magic happens as you gather deep insight on the opinions and priorities of your customers.
You will also want to familiarize yourself with these to get the most out of your results:




5
Apply your findings and reassess
Whether your survey has completed OR is on going, you will want to apply the insights you’ve found towards making informed decisions that improve your customer experience.
The hallmark of a successful business is continuing to assess customer and their priorities and adjust business practices to meet their needs. Using Survature as part of your ongoing research strategy is a proven way to do just that.
If you need help with anything, please let us know – submit a request for assistance.